Serendipity Body Products was established in Edmonton in 2014 and specializes in handcrafting spa-quality, healthy skin care products and helping people with conditions and symptoms through aromatherapy consultations. It is owned and operated by Deena Peters, Certified Aromatherapist, BSc., who has several years of quality management experience, hundreds of hours of ingredient research and certificates in Skin & Body Care, Nutritional Therapy and Advanced Aromatherapy.
It started off with selling a couple of products (in way too many scents!) at craft and farmers' markets. My product line has grown substantially and the products are all made with a high level of care and attention.
My goal is to help health conscious customers with their concerns and symptoms. Honesty, health & wellness and customer satisfaction are of the utmost importance to me.
We are primarily an online store but you are welcome to make a shopping appointment. We are located at 7507 111 Avenue NW in Edmonton.
We offer free shipping but ask that you consider reducing carbon emissions by purchasing at least 3 items or a minimum of $40.
I was born and raised in Winnipeg and early on discovered a passion for cooking and the outdoors. My love for animals got me started in a zoology program. I soon discovered that plants were equally fascinating and finished my BSc degree with a major in Ecology. I took up running and completed a half marathon. A friend introduced me to trail running and I was immediately hooked, running legs of the Death Race and Sinister Seven and running the Skyline Trail, the Blackfoot Ultra and the Grizzly Ultra. I took a "Diva for a Day" body products class and found it was a calorie-free outlet for my cooking. After quitting my office job in quality management, I decided to turn my hobby into a business. I love researching, experimenting, making improvements and helping people. Over the years I've learned about healthy ingredients for my skin and for my cooking and continue to pursue a healthy lifestyle.
My passion for helping people and using natural ingredients led me to complete my training to become a Certified Aromatherapist.
Our effective and healthy skin care products are:
- Natural and safe, for even the most sensitive skin
- Dairy, gluten and cruelty free
- Free of parabens, SLS, petroleum, toxins and artificial colours
- Made of organic and local ingredients where possible
- Considerate of the environment with recyclable containers and minimum packaging
- Made in Edmonton from supplies purchased in Canada
'Natural' is not a regulated word in Canada. At Serendipity Body Products we consider anything that exists in nature to be natural, even if its produced synthetically due to cost or difficulty in obtaining it, as long as it is minimally processed. Not all natural ingredients are good for you either, lead or mercury for example, so we ensure that our ingredients are also safe to use. All of our products are 98-100% natural and 100% safe.